Natura World Expands
Home & Textiles Today Staff -- Home Textiles Today, June 9, 2008
Natural and organic bedding and accessories manufacturer Natura World has relocated its headquarters and manufacturing facility to a new site — more than 300% the size of its former property.
"Consumers are clearly excited about eco-bedding right now, a category that we have been passionate about for over 14 years," said Ralph Rossdeutscher, president. "We anticipate the market for environmentally-friendly bedding will remain strong."
The new facility is 141,000 square feet, and Natura said it has already realized improvements in production flow and inventory control. It includes what Natura said is a "colorful, trendy" staff lounge outfitted with a billiard table and a den furnished with contemporary sofas intended to provide the company's 90 employees "a cool space to enjoy breaks, have lunch, or hold brainstorms and working sessions." New business titles include "Head Honcho" and "Penny Pinching Procurer," among others.
Natura will open its bigger 6,800-square-foot showroom at the World Market Center in Las Vegas for the July market. It is located in space A-950.
"Natura has always focused on all areas of sleep, not just a mattress or a pillow," said Rossdeutscher. "The new space allows us to showcase all of our products, from eco-friendly bedding to relaxation aids, and how they work together to create the ideal sleep environment."
The company has seen continued strength from in pillow and bedding accessories this year, as well as its natural and organic mattress lines, he said.
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