Target 'Premieres' 300-ct program
Home & Textiles Today Staff -- Home Textiles Today, May 27, 2003
Minneapolis — A new level of quality has hit the downtown two-story Target here, steps away from the company's corporate offices, with the introduction of a bedding and bath collection called Premiere.
With a sign proclaiming "new at Target" — as well as others saying "Sale" — Premiere ran down a full aisle in the bedding section, facing the Bella collection. Constructed of 300-count cotton in the United States, sheets came in 10 solid pastel and neutral colors. Coordinating quilted shams and duvets, made in China, and blankets completed the ensemble.
Celebrity Branding at NY Home Fashions Market