follow us

Actress Hargitay graces Karastan ad campaign

Dalton,Ga.– High-end rug resource Karastan has unveiled its 2007 “Make A Statement” advertising campaign, featuring actress Mariska Hargitay, a star on NBC’s “Law & Order: Special Victims Unit.” Five different print ads -- two for carpet and three for rugs -- will run in leading shelter and lifestyle publications. This edition of the “Statement” series follows previous runs that featured actresses Evangeline Lilly and Andie MacDowell, and Bliss Spa founder Marcia Kilgore. Karastan vp of marketing David Duncan said the company was excited to feature Hargitay “because her broad appeal and high recognition factor, especially among young American women, will help attract a new generation of consumers to the Karastan brand, boosting sales opportunities for our valued retail partners.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Vegas Performing with PureCare's Lonnie Scheps

    Camera Icon More Videos