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Beanstalk Group lands Lillian Vernon brand

The Beanstalk Group was recently named the exclusive licensing agency for the Lillian Vernon brand.

Beanstalk is partnering with Lillian Vernon Corp., a national catalog and online specialty retailer, to secure licensees that will offer at retail Lillian Vernon-branded products, including gifts and children's domestic and home furnishing goods.

"This represents an ideal opportunity to expand the Lillian Vernon brand and reach new customers," said Lillian Vernon, founding chairman, Lillian Vernon Corp.

Added Seth Siegel, co-founder and chairman, Beanstalk: "Consumers have known and loved the Lillian Vernon brand for more than 50 years. Consumers will enjoy an expanded selection of Lillian Vernon products."

Under the partnership the first licensing agreement is with Hometown Threads LLC, a supplier of personalization and embroidery services. In July, Hometown Threads stores began featuring more than 35 Lillian Vernon products, including children's activity mats, bath towels, pillows, picnic coolers and tote, sport and travel bags, which can all be personalized with embroidery designs.

Beanstalk's client list includes AT&T, The Coca-Cola Company, Harley-Davidson, Ford Motor Company, The Stanley Works, Mary-Kate and Ashley and The Rubbermaid Group.

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