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Penney ups the ante for Castagna

Vanessa Castagna has been elected to executive vp, J. C. Penney Co., Inc. and chairman and ceo of JCPenney stores, catalog and Internet, new positions for the corporation and the department store retailing entity.

Castagna was previously coo of JCP stores, catalog and Internet. She still will be responsible for marketing, human resources, product development and sourcing.

Ken Hicks has joined the company as president and coo of JCPenney stores and merchandise operations, a new position. He reports to Castagna.

He is responsible for stores, planning and allocation, supply chain management, store environment and coordination for stores, catalog and Internet. Hicks most recently was president of Payless Shoe Source.

Allen Questrom, chairman and ceo of the parent corporation, said, "This new title recognizes her scope of leadership and is consistent with retail organizational practice."

In addition, Penney has promoted three merchandise senior vps to executive vp, including Charles Chinni, who adds family footwear to his home and fine jewelry responsibilities. Other senior vps promoted are John Budd, chief marketing officer; John Irvin, JCPenney Direct; and Mike Taxter, director of stores.

All but Taxter continue to report to Castagna. Taxter reports to Hicks.

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