American Pacific repositions Match
Home & Textiles Today Staff -- Home Textiles Today, October 12, 2004
NEW YORK – American Pacific is repositioning its Match brand as a more contemporary, fashion-flow line that will rotate new patterns every four to six months.
The new Match, being shown here at the New York Home Textiles Market, is based on eight bedding programs, each in multiple colorways. The line covers both solids and fashion-right print designs, with an emphasis on color, pattern and texture.
All top of bed is either 100 percent cotton or micro-suede. The line will be sold in twin and queen duvet mini-sets, although components are meant to be mixed and matched. Cotton sets will retail for $79.99 twin and $99.99 queen, with prices on printed micro-suede set at $99.99 and $129.99 for twin and queen, respectively.
Also new under the brand is a range of decorative pillows, also in cotton or micro-suede. Price points range from $14.99 to $19.99. Floor pillows sized 26-by-26-inches will retail for $29.99.
Industry Related Content
Celebrity Branding at NY Home Fashions Market