Sharadha MicroCotton goes Green
January 16, 2007,
Coimbatore, India – Sharadha is taking its trademarked MicroCotton brand to a new level with the introduction of MicroCotton Green Earth bath towels and sheets.
“Any product, from the raw materials until it gets disposed of in the earth, throws off waste, Pothiraj said. “The more cotton you use in a towel, the more water you use in production.”
Instead of the normal fossil fuels used on textiles production, MicroCotton Green Earth products are manufactured by generating steam from natural waste products. The line employs Skal-certified dyes and chemicals. All water used for production is recycled back into the next production run, so there is zero discharge into the environment.
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