Sharadha MicroCotton goes Green
January 16, 2007,
Coimbatore, India – Sharadha is taking its trademarked MicroCotton brand to a new level with the introduction of MicroCotton Green Earth bath towels and sheets.
“Any product, from the raw materials until it gets disposed of in the earth, throws off waste, Pothiraj said. “The more cotton you use in a towel, the more water you use in production.”
Instead of the normal fossil fuels used on textiles production, MicroCotton Green Earth products are manufactured by generating steam from natural waste products. The line employs Skal-certified dyes and chemicals. All water used for production is recycled back into the next production run, so there is zero discharge into the environment.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...