FAO & PJ Kids open boutique concept
November 4, 2003,
New York — FAO Schwarz has launched a Rooms to Dream boutique in the lower level of its flagship Manhattan store, in conjunction with Princeton, NJ-based juvenile supplier PJ Kids. The move is a first for the retailer, with 700 square feet devoted to children’s bedding, rugs, furniture, lamps, toy boxes and decorative accessories.
The coordinated vignettes range from nursery to a child’s first bed to products for tweens and teens.