Croscill upgrades design infrastructure

New York – Croscill has invested more than a half-million dollars in its design department, adding equipment and people to slash sampling turnaround time and to speed decision-making about which designs will go forward on what ground and in which color.

“We are looking for cross-pollination between our designers and among our core categories of bedding, bath and window. At the same time, we are pursuing a more customer-centric model,” said Doug Kahn, president and ceo.

Julie Brady, office of the president, added, “Because of the demand for exclusivity, we have to come up with good-looking product on a constant basis.”

The company has pulled experts from the finished product, printing and fabric designing areas of the industry to build out its design department, which now numbers 23 people. The Manhattan office is now equipped with a wide array of new CAD software and printing devices, allowing bigger continuous print samples, time-saving coloring techniques, and a various services that Croscill formerly outsourced.

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