Dan River unveils new print ensemble collection

New York — Dan River Home Fashions is bringing a new label into the bed-in-the-bag fold this market: Supreme Dimensions, a printed bed-in-bag program that offers step-up luxury at value pricing for the upper-moderate retail segment.

The three-pronged program includes a collection featuring 310-count sheets made from 100 percent ring-spun sateen cotton, a collection using 310-count ring-spun cotton sheeting and a collection featuring 300-count cotton-rich sheeting.

Although Supreme Dimensions appears to a tiered program, "this is not intended to hit price points, but to create a different formula for value," said Lou Casali, vp of sales.

All comforters in Supreme Dimensions are over-sized and over-filled with a Dan River-made Supreme Loft soft, spun fill for extra loft at a light weight. Fitted sheets in the line are constructed with extra-deep pockets, and dust ruffles feature split corners for a custom fit.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!