Corra Consulting in major growth mode

Chrissie McKinney, creative partner, 
and Ellen McNulty, strategic partner

Newton, Mass. -- After two years, the two former Berkshire Blanket executives who formed Corra Consulting are ready to “pull the covers off the home textiles industry” as their business is projected to achieve 200% growth in 2008.

“Corra’s formula for success is simple -- market it as well as you make it,” according to company founders Chrissie McKinney and Ellen McNulty, who were Berkshire’s directors of design and marketing before forming Corra Consulting in 2005.

They report that their product and branding strategies are driving an average 30% comp store increase at retail for their clients’ programs.

Describing the business model, Corra said it “complements talented retail buying teams and their merchants, who frequently view interesting new concepts in raw form and want to see these products promptly make it to market. Corra’s process is designed to perfect the quality of an item and collaboratively work with buying teams on a design and branding direction that will be distinctive in the department and within the market as a whole.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!