Stewart resignation revives customer loyalty
March 19, 2004,
NEW YORK — Martha Stewart's resignation as a director and officer of Martha Stewart Living Omnimedia seems to have invigorated the Martha Stewart brand, according to research consultancy Brand Keys.
The consultancy said Stewart's consumer loyalty index score rose from a 64 to an 86 rating (base 100 points), a level it has not seen since June 2003.
"The resignation of Ms. Stewart is a positive step for the brand," noted Robert Passikoff, president of Brand Keys, Inc. "While Ms. Stewart is certainly the creative force behind a category and the company, under the current circumstances distancing herself from the company is virtually the only way for the brand to prosper."
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...