Sears Holdings launches home management site

Sears Holdings launches home management site

Hoffman Estates, Ill. – Sears Holdings has created a new site, Manage My Home, that supplies consumers with guides to several home improvement projects.

The site does no overt selling of merchandise. For example, the “Allergy-Proof a Bedroom” project suggests buying unbleached foam pillows and anti-allergy bedding, but provides no links to such merchandise from either of Sears Holdings’ retail formats, Sears or Kmart. Similarly, the “Make Simple Curtains” project requires the purchase of fabric yardage, which neither chain sells.

The site also has an interactive component, allowing consumers to share their tips and experiences on each project. The “Unlock My Home” blog features posts from hands-on home owners. A group of “neighborhood helpers” is spreading the word about the site and its projects through Twitter.

“By offering everything people need to manage their home tasks and projects on one site, they don't have to worry about getting frustrating jobs completed around their homes. They'll be able to turn the 'to-do' into 'done' just like the pros," said Jim Hilt, chief home manager, Manage My Home, and divisional vp, Sears Holdings

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!