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Lenox looks to more home licenses

Eden Prairie, Minn. — Lenox, vendor of tabletop, collectible and giftware products under the Lenox, Department 56, Gorham and Dansk brand names, has appointed agency IMC Licensing to help develop strategies, and identify and develop licensing opportunities in other categories.

Cara Bernosky, IMC Licensing president and co-founder, said the Lenox brand “can translate extremely well into categories such as bedding, furniture, rugs, decorative accessories and other products that complement Lenox's reputation for entertaining in the home and gift-giving.”

In the home textiles realm, Lenox has licensed table linens and bath towel lines with Bardwil.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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