Retailers Heat Up in the Cold Weather

Cool weather during the first week of November led to a hot retail sales performance. The Johnson Redbook Retail Sales Index rose by a healthy 3.6 percent in the first week of the 11th month, versus the same week last year.

That pickup followed on a 3.2 percent increase in the index for the final week of October. Redbook attributed the gain to a lively business in apparel, brought on by cool weather throughout most of the nation, and by last-minute Halloween shopping, which boosted sales consumer staples and home-related durable goods.

The presidential election kept business soft at the beginning of the week, but gained momentum afterward as sunny weather rolled in toward the end of the week, bringing shoppers out to the malls.

“Most merchants saw improved business in seasonal apparel and other weather-driven items,” Redbook reported. “Holiday merchandise sales are beginning to pick up as some stores are promoting earlier than usual.”

November is a four-week month on this year's retail calendar, ending Nov. 27. Redbook predicted that demand for cold-weather and gift apparel should begin to accelerate in the second half of the month.

Johnson Redbook Retail Sales Index
First week of November

Week ended: 11/6 11/13 11/20 11/27 Month Target
*Including chain stores and traditional department stores.
Source: Johnson Redbook Index
Department stores* 3.5% 3.5% 3.3%
Discount 3.7 3.7 3.7
Redbook Index 3.6 3.6 3.5

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!