Balta U.S. expands New Dimensions line
March 22, 2004,
Balta U.S. is launching some new original rug patterns.
"We don't want to be like everybody else, and when people come into our showroom they realize that," said Pat Moyer, president.
The company says it has separated itself from competitors with products like a new patio line, creative display systems and collections that range from entry level pricing to high-end wools. Balta has also added a new black colorway in the New Dimensions line.
"Black in our collection gives the rugs a striking new look that appears expensive but is still a great value," added Moyer.
The rugs are constructed of dense premium heat-set polypropylene, and incorporate a carving effect in the production process.