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Shaw celebrates 10th anniversary of its EcoWorx carpet backing recycling system

Dalton, Ga. -- Shaw Industries is celebrating the 10th anniversary of EcoWorx, the company’s first fully recyclable commercial carpet backing system and what it claims is the world’s first “Cradle to Cradle” certified flooring product.

Launched at NeoCon in 1999, EcoWorx received that same year the event’s “Best of NeoCon Most Innovative Product” award for its new approach to sustainable product design.

The design of EcoWorx also earned the U.S. Environmental Protection Agency (USEPA) “Presidential Green Chemistry” award in 2005.

And in 2007, EcoWorx also earned the Cradle to Cradle certification.

“EcoWorx was designed and launched in response to a clear need within our market for an environmentally responsible, genuinely recyclable alternative to traditional PVC-backed tile,” said Tim Baucom, vp of commercial sales and marketing. “Demand for EcoWorx as a PVC alternative escalated so rapidly that by 2004, Shaw exited production of PVC-backed product entirely.”

To respond to growing product demand in the market place, Shaw in 2007 extended the EcoWorx technology to the company’s broadloom products with EcoWorx tile, broadloom and performance broadloom.

“Expanding the EcoWorx technology into our broadloom products was an important step in continuing to meet customer demand by providing them with Cradle to Cradle options for all their commercial carpet needs,” Baucom said, “and further, providing many EcoWorx products which are third party certified under the NSF/ANSI 140 Carpet Sustainability Assessment Standard.”

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