Nourison taps into 2000 collection with new line
December 5, 2002,
Saddle Brook, NJ — Area and accent rug importer Nourison is tapping into its Nourison 2000 collection with a separate collection, titled Chateau Provence, and made in the former's same wool and silk blend construction.
"Chateau Provence offers 18th-century French designs in the same wool and silk construction as our Nourison 2000 collection," Ed Vairo, dirctor of creative marketing, told HTT. "Nourison 2000 has been popular with consumers who favor traditional Persian design, and we expect that Chateau Provence will enjoy a similar response with consumers who prefer European-inspired motifs."