Mumm's the word for Saturday Knight expansion

Cincinnati — After a soft launch in April, bath products supplier Saturday Knight Ltd. and licensed artist Debbie Mumm are revving up their partnership this October by doubling their offerings of bath coordinates to six designs.

"It's turned out to be a very strong line for us," Dianne Weidman, vp of sales and design for Saturday Knight, told HTT. "Debbie Mumm really has the right designs to contribute to our line, and she's got some nice art that we can really interpret into product."

This summer the initial line is set to hit the shelves of two major department and specialty stores. The three new designs are currently under development and will be officially introduced to customers at the next New York Home Textiles Market.

Each design collection is composed of bath towel ensembles, a shower curtain, resin hooks, a rug and bath accessories — toothbrush holder, tumbler, lotion pump, soap dish, tissue box and waste basket.

Each of the initial three designs represents a different price point, based on the varied constructions.

At the top of the line is Lavender Quilt, which includes 100 percent Egyptian cotton towels with embroidery and striped dobbie borders, 100 percent cotton embroidered bath rugs, resin bath accessories and 100 percent cotton duck shower curtains, which are set to retail for $39.99.

The mid-level design is Shelly's Seashore, which includes 100 percent Egyptian cotton towels with embroidery and striped dobbie borders, 100 percent nylon printed bath rugs, resin accessories and 70/30 poly/cotton shower curtains — the latter set to retail for $29.99.

Oh Happy Day Frogs carries the lowest price point for its four-color-process vinyl shower curtain, $12.99. It also includes 100 percent cotton embroidered towels, printed cotton bath rugs and shaped resin accessories in the forms of frogs, butterflies and flowers.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!