Brandwein to Launch Product Design Consultancy

Long-time Royal Sateen designer Marcia Brandwein has decided to hang out her own shingle as a design consultant and product developer for the home and the hospitality industries. Working out of her home office in White Plains, N.Y., she will have a particular emphasis on the luxury hotel sector.

Brandwein resigned her position as creative director at DWI Holdings effective Jan. 26. The company, which is the U.S. producer and distributor of Royal Sateen and a few years ago became the independent spin-off of Crown Crafts' adult bedding division, has been her home for 25 years.

“Marcia has been the creative force behind Royal Sateen since 1989 and is recognized by all for her major contributions to the creation of luxury bedding in department stores,” the company said. “Her efforts were also very important in our first hotel venture at the Wynn Las Vegas.”

Brandwein offered her insights into the luxury hotel business. As mainstream retailers have embraced austere “hotel” looks, she noted, luxury hotels are now moving away from them and toward warmer, more residential designs.

“The trend now is to make the room feel like you're in a luxurious home,” she said. “In the retail area it's about business. With hotels, it's about: What can you do to excite the consumer.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!