Audrey adds Royal Doulton license
October 12, 2001,
Table linen manufacturer Audrey Linens, a division of VKO, recently signed a licensing agreement with renowned manufacturer of luxury china and giftware The Royal Doulton Company to produce a range of home textiles — formal and informal table linens, kitchen textiles, bedding and bath products.
The new table linen collection is already being previewed and will be officially introduced at the New York Home Textiles market this week. One of the first patterns developed is Old Country Roses, a popular brand in the bridal market.
"This exciting market debut will be the springboard for the Royal Doulton line and the many future patterns and designs that will be coming on the market in the coming months," said Jeffry Vaughn, senior vp, sales and marketing.
For Royal Doulton , the licensing partnership represents its latest initiative to expand into home furnishing categories beyond tabletop and decorative hard goods.
"We could not have picked a more innovative and creative company to be our table linen and domestics licensee," said Ellen Brown, vp, licensing, Royal Doulton. "Audrey personifies quality and technical design capabilities, which is so important to our home program. We welcome Audrey Linens to our licensee family with great anticipation, and know that they will be an integral part of the Royal Doulton Home Furnishings licensing program."