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Trident Group celebrates launch of Southern Living towel program

At the New York Market – Trident Group celebrated its officially launch of its solid-colored bath towel program with Time Inc. lifestyle magazine Southern Living with a cocktail party Sunday night.

The 16-color collection is inspired by the landscapes, lifestyles and culture of the South, taking its color cues from the local flavor, such as min juleps, barbecue and Mississippi mud pie.

The appeal to a broad customer range, Trident divvied the program into three grouping of constructions to meet three different price brackets for varied retail distribution channels.


Rajinder Gupta, Trident; Bruce Morel, JCPenney; PK Markanday, Trident; Melvin Huffstickler, JCPenney; and Joanne Krakowski, Trident.

Kristen Olson-Turner, Kohl’s; Jen Serra, Kohl’s; PK Markanday, Trident; and Rajinder Gupta, Trident.

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