Kontextur bows contest for bath décor upgrade
March 31, 2009,
New York – Recently formed home décor design company kontextür is seeking 10 bathrooms to help redecorate – and is using its “Splash of Color” contest to publicize its new line of shower curtain rings.
Contest rules are explained at www.kontextur.com/kcontest.html, and the prizes are sets of rings (“a $50 value”).
The contest entries will be judged by: Ann Collins, editor-in-chief of PointClickHome; Rebecca Thienes, senior market editor of Country Living; freelance writer Stephen Treffinger; and Jill Slater of Apartment Therapy.
The viral nature of the web-based contest is evident in this part of the deal: “Entrants who carbon copy five friends on their email will receive a 10% discount off their next purchase at kontextür.”