DreamFit debuts quilted sheet
July 25, 2008,
Las Vegas – DreamFit is introducing a quilted sheet designed to serve as a top sheet and comfort weight blanket at the market during the Las Vegas Market next week.
The oversized quilted sheet is being merchandised as part of an eight-piece package: the top sheet, a fitted bottom sheet, a bed skirt, two pillow cases, two shams and one decorative pillow – all in a range of colors.
The company offers a wide range of sheet programs up to a 1,020-count Supima.
As a result of the directional shift to focus on more basic bedding, the company is transitioning its top-of-bed programs to another entity to continue the continuity, Wootten said. Final details have not been completed. Part of the reasoning, he explained, “is we see a trend to simpler bed décor with people looking for ultimate convenience and utility.”