Avanti looks to clean up with Neuburger towels
Home & Textiles Today Staff -- Home Textiles Today, March 19, 2002
Moonachie, NJ — Embellished towel manufacturer Avanti Linens and home license Karen Neuburger have paired up to produce a line of embellished towels.
Avanti will domestically produce at its headquarters here a line of 100 percent cotton full towel ensembles — bath, hand, wash and tip. Some will coordinate with existing Karen Neuburger home collections — like sleepwear and bedding lines — and others will be freestanding ensembles, Michael Tauber, president, Avanti, told HTT.
The initial launch — slated for the upcoming New York Home Textiles market in April — will consist of four collections, each composed of two designs using Neuburger's signature floral and print looks.
"Karen represents an important brand and designer name for department stores," Tauber said. "Her styling is great. It's soft and pretty and lends itself to embellished towels."
Price points will range from $19.99 to $24.99.
For the launch of the line, Neuburger will spend April 15 at Avanti's showroom, 295 Fifth Ave., suite 207.
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