Avanti looks to clean up with Neuburger towels
March 19, 2002,
Moonachie, NJ — Embellished towel manufacturer Avanti Linens and home license Karen Neuburger have paired up to produce a line of embellished towels.
Avanti will domestically produce at its headquarters here a line of 100 percent cotton full towel ensembles — bath, hand, wash and tip. Some will coordinate with existing Karen Neuburger home collections — like sleepwear and bedding lines — and others will be freestanding ensembles, Michael Tauber, president, Avanti, told HTT.
"Karen represents an important brand and designer name for department stores," Tauber said. "Her styling is great. It's soft and pretty and lends itself to embellished towels."
Price points will range from $19.99 to $24.99.
For the launch of the line, Neuburger will spend April 15 at Avanti's showroom, 295 Fifth Ave., suite 207.
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