Bombay Name to Live on in Otto Deal

Otto International has signed for the exclusive rights to the Bombay brand name.

The sourcing and trading company is a division of Otto Group, which owns Crate & Barrel and 122 other companies.

The licensor, Bombay Brands LLC, acquired the intellectual property remnant of defunct Bombay Company U.S. retail operation 11 months ago. It is a joint venture deal between Hilco Consumer Capital (Toronto) and Gordon Brothers. Bombay Company's Canadian retail operation was acquired last year by Bowring, Benix and Company.

"Partnering with Otto International illustrates Bombay's ongoing commitment to engage world class marketers that have the expertise to execute our vision of innovation and growth," said John Collins, president of Bombay Brands.

Otto will relaunch Bombay next year in a variety of product categories, including lifestyle, furniture, home accessories and décor and fashion accessories. The brand stands for "classic taste with an exotic soul, British Colonial style updated for modern living," according to a joint release by the companies.

Otto has not yet determined in what channels the products will be distributed, a spokeswoman told HTT.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!