Bombay Dyeing Group
August 21, 2007,
MUMBAI, India — India’s pioneer in textile manufacturing, Bombay Dyeing Group, is investing heavily in advanced technology and innovative product development to enhance its leadership position in the world market.
Founded in 1879 by the Wadia family, renowned for shipbuilding and international trade, Bombay Dyeing was one of the first India textiles suppliers to make a splash in the global market. Today, the family-run Wadia Group’s textiles division is ranked as one of the top bed linen suppliers in the world, with annual sales of more than US $125 million. The Wadia Group has a wide range of business interests, including chemicals, electronics, engineering, health care and processed foods, although textiles remain its largest division.
Bombay Dyeing is a leading supplier of yarn-dyed, flannels, twills, dobby weaves, sateens, jacquards, high-thread-count sheeting and satin fabrics, all of which are used in the company’s finished products. The made-up assortment encompasses sheets and coordinated bedroom ensembles, down-proof shells and comforters, table linens, bath towels and accessories.
The company’s business is evenly split between domestic sales, including more than 600 of its own retail stores, and the export market. Approximately 70 percent of Bombay Dyeing’s exports are to the United States, where the company’s products are sold through diverse retail channels, including upscale specialty stores and designer shops, department stores, national chains and mass merchants. Additionally, Bombay Dyeing is increasing its business in other fast-growing export markets, including Europe, South America, Australia and New Zealand.
Bombay Dyeing supports its growth with substantial investment in facilities and equipment, continually adding the most up-to-date machinery and automating its processes. Last year alone, the company invested more than $50 million in its finished product manufacturing to increase its capacity to five million sheet sets annually.
The textiles division is vertical with spinning, weaving, finishing and fabrication. The Bombay Dyeing plant is spread over 150 acres in Ranjangaon, and the group has more than 20,000 employees. The plant is ideally located four hours from Mumbai and two hours from the port. The plant uses state-of-the-art machinery at every stage of the production process, including Sulzer and Schlafhorst equipment. The company also maintains separate showrooms in Mumbai to showcase its finished products.
Bombay Dyeing emphasizes quality and creativity in its fabrics and finished products, highlighting innovative new programs at competitive price points. The company is offering a variety of new finishes and hem treatments to serve its customers and cater to niche business segments, especially at the upper to mid end of the world market.
For Your Information:
Key contact: K.K. Lalpuria, President- International business-textiles
Mobile: +91 9967517492
Web site: www.bombaydyeing.com
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