Biederlack names natl. sales manager

Cumberland, MD — Michael Romero has joined blanket and throw supplier Biederlack of America as national sales manager.

Romero joins Biederlack after 19 years at Louisville Bedding, most recently as vp of sales and marketing.

At Biederlack, he will report to Peter McCabe, executive vp of sales and marketing and will be responsible for all sales and marketing functions for major accounts throughout the U.S. and Canada. He will be based at both the Cumberland, MD, headquarters and Biederlack's New York sales office.

He succeeds John McMullen, who left the company to take another position.

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