Biederlack names natl. sales manager

Cumberland, MD — Michael Romero has joined blanket and throw supplier Biederlack of America as national sales manager.

Romero joins Biederlack after 19 years at Louisville Bedding, most recently as vp of sales and marketing.

At Biederlack, he will report to Peter McCabe, executive vp of sales and marketing and will be responsible for all sales and marketing functions for major accounts throughout the U.S. and Canada. He will be based at both the Cumberland, MD, headquarters and Biederlack's New York sales office.

He succeeds John McMullen, who left the company to take another position.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!