Squeeze launched by Living InStyle
November 16, 2007,
New York -- Home textiles manufacturer and importer Living InStyle is launching Squeeze, a new branded juvenile line for home categories that has been merchandised in juniors’ and kids’ apparel by department stores since 1985.
Gruber said product categories in development include bedding, window treatments, decorative pillows and throws.
“We have two distinct age groups for the line: kids ages 4–8 and juniors ages 9-16,” she said. “The age groups have very different looks – the kids looks are very sweet and soft, including butterflies and flower motifs. The juniors looks are edgy and trendy, including animal skin, angel wing motifs, camo and studs.”
The new brand is being previewed with customers and will be shown at the February market (Feb. 11-15) in the Living InStyle showroom at 295 Fifth Ave., suite 1501.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...