Virtual BTS not so hot

NEW YORK — The back-to-school selling season, a key component of the U.S. retailing calendar, is turning out to be something of a bust as far as online shopping goes, The Conference Board has reported.

The business think tank said that while about 40 percent of online consumers have children heading for the classroom this year, only about 15 percent plan to use the Internet to buy back-to-school items."While online retailers are reaching an increasing number of consumers when it comes to holiday shopping, they are not connecting with consumers for back-to-school sales," said Lynn Franco, director of The Confence Board's Consumer Research Center.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!