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Price Retreat in Market Basket

What a difference a year makes. In 2006, the Market Basket survey revealed aggressive trade-up strategies by the leading mass merchants and by the highly promotional department store operator Kohl's.

For 2007, Home Textiles Today's sixth annual review indicates that the discounters may have bumped against a price ceiling dictated by consumers' concerns about an uncertain economy, soaring energy costs, and the distinct "pop" of the housing bubble.

Discounters' top prices erode

The top price point market baskets at Wal-Mart, Target, and Kmart all reversed field in the 2007 survey, with the extreme case being Target's falling from a 2006 upswing of 32.2% over 2005, to this year's plunge of 23.4%. That's a 55-point differential.

The top price point basket at Wal-Mart switched from a 2006 rise of 3.2% to this year's fall-off of 17.7%.

Kmart's top price point basket swung from a 2006 increase of 9.6% to a 2007 drop of 6.8%.

The top price basket at struggling Linens 'n Things fell 13.6% last year, and then dropped another 13.5% in 2007.

Out of the nine retailers surveyed, only Kohl's, Marshalls, and Bed Bath & Beyond raised their top price point baskets in the 2007 survey. Kohl's and Marshalls' top price baskets each rose by nearly 20%. The top price register rang up 12.0% at Bed Bath & Beyond — and that was against last year's deepest cut in top price baskets, down 24.4% at BB&B.

What do these three trade-ups in top price baskets say about these merchandisers?

Overall, Kohl's recent year-end financial report showed a "career year" for the well-disciplined operator, and it is worth noting that the $15.5 billion mid-tier retailer is accelerating its shift toward exclusive brands. Marshalls and BB&B also drive their assortments with popular, mid-range brands — a strategy that is much tougher for the "Big Three" discounters to execute.

The top price point basket at JCPenney was essentially flat for the second year, evidence that the company has identified its sweet spots. The slight change was a rise of 2.6% in 2006, followed by a 2007 drop of 1.1%.

Macy's is the newcomer to the Market Basket survey, as its consolidation has pushed its volume ahead of Sears, which consequently dropped off the survey. As a new subject of research, there is no year-to-year comparison available for Macy's.

China drops the floor

The opening price point market baskets in this year's Market Basket were impacted by strong signs of price deflation. Each of the four opening price baskets that fell in 2007 did so more steeply than any of the opening basket decreases in 2006.

Indeed, there was no opening price basket that lost value by double-digits last year.

This year, three did: the value of the opening price baskets at Target fell 22.0%, the mirror of its top price point fall of 23.4%; Kohl's opening price basket dropped 13.1%, and Wal-Mart's slipped 10.1%.

The opening price basket at Bed Bath & Beyond edged down 8.4%. Even that fourth-rate drop was steeper than last year's steepest: the 2006 fall of 7.8% by Sears.

The only "outlier" result was the stunning run-up in the opening price basket at Marshalls. This was the most extreme value in the entire survey, a 48.3% increase. Of course, it is important to note that Marshalls consistently scores at or near the lowest in both opening price and top price baskets. A major trade-up in its opening price basket may have been overdue.

The other risers in opening price baskets in 2007 were Kmart and LNT, each with a bit more than a 4% uptick, and JCPenney, with a healthy 10.8% rise.

Last year, the major gainers in opening price baskets made far larger strides: BB&B up 13.2%, Target up 21.3%, Kohl's up 22.8%, and Wal-Mart up 24.2%.

Nothing like that exists in this year's survey results. The price trend is headed the other way — down.

Pricing depends upon sourcing. "H-hour" has arrived for China. "H" as in "half." The big Chinese exporting engine built up over the past decade has now penetrated the U.S. home textiles market to the point where 49% of all products in the 2007 survey were sourced from suppliers in China.

The amazing thing here is the acceleration. Just four years ago, about half of all products in the survey sported "Made in USA" labels. In 2003, the survey showed China as the originator of less than 30% of all items.

Changing dynamic

For the annual Market Basket reports, HTT assembles a list of basic bed and bath items, then visits one store from each of nine of the top 10 home textiles retailers to find the lowest priced item and the highest priced item for each product on the shopping list. The No. 10 retailer on HTT's Top 50 Retailers ranking — Pottery Barn — was not included in the survey because its in-store assortment of bedding and bath products is too slight to make valid comparisons.

With the addition this year of Macy's, the highest-priced totals skyrocketed to $1,133.96 in the opening price basket and to $2,401.47 in the top price basket. Now that Federated Department Stores is taking every step to turn Macy's into a truly national retail nameplate with volume among the top 10 merchandisers of home textiles, it will be interesting to see how the Market Basket dynamic is affected year to year.

As in previous years, the Market Basket contains only items marked at everyday prices; sale and clearance goods are not added to the cart, in order to establish a base line for EDLP.

While, as "snapshots" the survey results do not represent each chain's "average market basket," they do represent what a customer who shopped these stores in these markets — during the period between February 24 and March 5 — would have found if she were looking for either the least expensive goods or the presumed top-of-the-line products.

Bed Bath & Beyond

* Two individually packed shams at $14.99 each.
Opening Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $29.99 Niki Intl. Cotton China
Queen bedding set 59.99 CHF & Morgan Group Cotton/Poly Pakistan
Pair of standard shams* 29.98 Springs & Levinsohn Cotton/Poly China
Dust ruffle 29.99 Levinsohn & BBB Cotton/Poly China
Queen quilt 79.99 Pem America Cotton China
Queen blanket 29.99 Berkshire Blankets Poly China
Throw 9.99 Ellery Rayon/Acrylic China
TOTAL RETAIL $269.92 - 6.9% from $289.93 in 2006
Bath Price Manufacturer Construction Country
Bath sheet $14.99 Kaufman Cotton India
Bath towel 4.99 Revere Mills Cotton Pakistan
Hand towel 1.99 Shel-Nor Mills Cotton Pakistan
Wash cloth 0.99 Shel-Nor Mills Cotton Pakistan
Shower curtain 12.99 Splash Home Vinyl China
Bath rug 9.99 Trade Am Cotton India
Soap dish 3.99 Umbra Plastic NA
Lotion pump 6.99 NA Plastic China
Tissue box 9.99 NA Plastic China
TOTAL RETAIL $66.91 - 14.1% from $77.91 in 2006
TOTAL MARKET BASKET $336.83 - 8.4% from $367.84 in 2006
Top Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $199.99 Springs Global Pima Cotton Bahrain
Queen comforter set 249.99 Various Various Various
Pair of standard shams 100.00 Frette Cotton Italy
Dust ruffle 44.99 Levinsohn Textile Co. Cotton China
Queen quilt 149.99 Croscill Cotton China
Queen blanket 149.99 Sunbeam Cotton USA
Throw 69.99 Bedford Cottage Acrylic/Wool China
TOTAL RETAIL $964.94 + 17.1% from $823.93 in 2006
Bath Price Manufacturer Construction Country
Bath sheet $79.99 Anur Luxury Cotton India
Bath towel 39.99 Anur Luxury Cotton India
Hand towel 19.99 Anur Luxury Cotton India
Wash cloth 12.99 Anur Luxury Cotton India
Shower curtain 69.99 Revman International Various China
Bath rug 69.99 Caesara Creations Egyptian Cotton Israel
Soap dish 19.99 Waterstone Onyx NA
Lotion pump 29.99 Waterstone Onyx NA
Tissue box 34.99 Waterstone Onyx NA
TOTAL RETAIL $377.91 + 0.8% from $374.91 in 2006
TOTAL MARKET BASKET $1,342.85 + 12.0% from $1,198.84 in 2006


JCPenney

Opening Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set 29.99 Royale Textiles Cotton Percale USA
Queen bed-in-a-bag 159.99 Dan River Cotton/Poly Pakistan
Pair of Std Shams 50.00 JCPenney Cotton China
Dust ruffle 50.00 JCPenney Poly or Cotton/Poly China
Queen quilt 79.99 Pem America Cotton/Poly China
Queen blanket 34.99 JCPenney Woven Acrylic USA
Throw 19.99 JCPenney Polyester China
TOTAL RETAIL $424.95 + 3.2% from $411.92 in 2006
Bath Price Manufacturer Construction Country
Bath Sheet 19.99 JCPenney 100% Brazil Cotton USA
Bath towel 7.99 Springs Global Upland Cotton Brazil
Hand Towel 5.99 Springs Global Upland Cotton Brazil
Wash Cloth 4.99 Springs Global Upland Cotton Brazil
Shower Curtain 19.99 JCPenney Vinyl NA
Bath Rug 21.99 JCPenney Nylon USA
Soap Dish 7.99 JCPenney Acrylic Taiwan
Lotion pump 10.99 JCPenney Acrylic Taiwan
Tissue Box 39.99 Croscill; India Ink Multi; Marble/Stone China
TOTAL RETAIL $139.91 + 42.9% from $97.92 in 2006
TOTAL MARKET BASKET $564.86 +10.8% from $509.84 in 2006
Top Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set 140.00 CWO/Made in Heaven; JCP Cotton India; China
Queen bed-in-a-bag 350.00 JCPenney Cotton; Poly/Cotton China
Pair of Std Shams 100.00 JCPenney Cotton/Polyester China
Dust ruffle 50.00 JCPenney Poly or Poly/Cotton China
Queen quilt 130.00 Nostalgia; Pem America Cotton; Cotton/Poly China
Queen blanket 79.99 JCPenney Polyester Microfiber China
Throw 50.00 JCPenney Polyester Microchenille China
TOTAL RETAIL $899.99 - 2.2% from $919.98 in 2006
Bath Price Manufacturer Construction Country
Bath Sheet 19.99 JCPenney 100% Brazil Cotton USA
Bath towel 20.00 JCPenney Ringspun Cotton India
Hand Towel 16.00 JCPenney Ringspun Cotton India
Wash Cloth 12.00 JCPenney Ringspun Cotton India
Shower Curtain 59.99 Croscill Rayon/Polyester China
Bath Rug 62.00 JCPenney 100% Egyptian Cotton USA
Soap Dish 19.99 Croscill Acrylic China
Lotion pump 24.99 Croscill; India Ink Multi; Oil-rubbed Bronze China
Tissue Box 40.00 JCPenney Resin China
TOTAL RETAIL $274.96 + 2.6% from $267.96 in 2006
TOTAL MARKET BASKET $1,174.95 - 1.1% from $1,187.94 in 2006


Kmart

*Two individually priced shams at $17.99 each; $22.99 each. **No queen quilts in stock.
Opening Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $25.99 NA Cotton/Poly Brazil
Queen bed-in-a-bag $57.49 Dan River Cotton/Poly Pakistan
Pair of standard shams* $35.98 Dan River Cotton/Poly Pakistan
Dust ruffle $22.99 WestPoint Home Cotton/Poly USA
Twin/full quilt** $59.99 Franco Mfg. Cotton China
Queen blanket $11.49 Owen Mfg. Poly USA
Throw $14.99 Northwest Poly China
TOTAL RETAIL $228.92 - 2.8% from $235.42 in 2006
Bath Price Manufacturer Construction Country
Bath sheet $11.49 Springs Global Cotton Brazil
Bath towel $5.99 WestPoint Home Cotton Turkey
Hand towel $4.59 Springs Global Cotton Brazil
Wash cloth $3.99 WestPoint Home Cotton Turkey
Shower curtain $11.49 Town & Country Vinyl China
Bath rug $14.99 Springs Global Nylon USA
Soap dish $5.79 Allure Plastic Taiwan
Lotion pump $9.49 Allure Plastic Taiwan
Tissue box $14.99 Allure Metal India
TOTAL RETAIL $82.81 + 29.8% from $63.81 in 2006
TOTAL MARKET BASKET $311.73 + 4.2% from $299.23 in 2006
Top Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $57.99 Springs Global Pima Cotton China
Queen bed-in-a-bag $114.99 Springs Global Cotton/Poly China
Pair of standard shams* $45.98 Springs Global Cotton China
Dust ruffle $34.99 Springs Global Cotton China
Twin/full quilt** $59.99 Franco Mfg. Cotton China
Queen blanket $51.99 WestPoint Home Vellux Nylon USA
Throw $19.99 Northwest Poly China
TOTAL RETAIL $385.92 - 7.4% from $416.92 in 2006
Bath Price Manufacturer Construction Country
Bath sheet $11.99 WestPoint Home Cotton Turkey
Bath towel $11.49 WestPoint Home Pima Cotton NA
Hand towel $9.49 WestPoint Home Cotton USA
Wash cloth $6.99 WestPoint Home Cotton USA
Shower curtain $29.99 NA Polyester China
Bath rug $18.99 Town & Country Cotton India
Soap dish $14.99 Allure Glass China
Lotion pump $17.99 Allure Glass/Metal NA
Tissue box $14.99 Allure Metal India
TOTAL RETAIL $136.91 - 5.1% from $144.21 in 2006
TOTAL MARKET BASKET $522.83 - 6.8% from $561.30 in 2006


Kohl's

*Offered as 2 bath sheets for $24.99. **Offered as 12 wash cloths for $9.99.
Opening Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $39.99 Kohl's Cotton/Poly Pakistan
Queen comf.-in-a-bag 139.99 Kohl's Cotton/Poly China
Pair of standard shams 24.99 Kohl's Cotton Thailand
Dust ruffle NA NA NA NA
Queen quilt 149.99 Pem America Cotton China
Queen blanket 49.99 Kohl's Vellux USA
Throw 19.99 Kohl's Polyester China
TOTAL RETAIL $424.94 - 10.1% from $472.94 in 2006.
Bath Price Manufacturer Construction Country
Bath sheet* $12.50 Kohl's Cotton Pakistan
Bath towel 7.99 Kohl's Cotton India
Hand towel 5.99 Kohl's Cotton India
Wash cloth** 0.83 Kohl's Cotton India
Shower curtain 19.99 Allure Home Creation Polyester China
Bath rug 14.99 Kohl's Nylon USA
Soap dish 4.99 Linde Products Mfg. Co. Ceramic China
Lotion pump 7.99 Linde Products Mfg. Co. Ceramic China
Tissue box 19.99 NA Ceramic China
TOTAL RETAIL $95.26 - 24.3% from $125.91 in 2006
TOTAL MARKET BASKET $520.20 - 13.1% from $598.85 in 2006
Top Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $199.99 Kohl's Cotton China
Queen comforter-in-a-bag 419.99 Revman International Cotton/Poly China
Pair of standard shams 69.99 Kohl's Cotton China
Dust ruffle NA NA NA NA
Queen quilt 159.99 Pem America Cotton China
Queen blanket 99.99 WestPoint Home Microfine Polyester China
Throw 49.99 Kohl's Poly/Cotton China
TOTAL RETAIL $999.94 + 26.6% from $789.92 in 2006
Bath Price Manufacturer Construction Country
Bath sheet $45.00 The Millwork Trading Co. Cotton Supima Turkey
Bath towel 18.00 The Millwork Trading Co. Cotton Supima Turkey
Hand towel 14.00 The Millwork Trading Co. Cotton Supima Turkey
Wash cloth 10.00 The Millwork Trading Co. Cotton Supima Turkey
Shower curtain 59.99 Croscill Cotton China
Bath rug 54.99 Bacova Guild Comforel Nylon USA
Soap dish 19.99 NA Ceramic China
Lotion pump 21.99 NA Ceramic China
Tissue box 39.99 NA Ceramic China
TOTAL RETAIL $283.95 + 0.01% from $281.92 in 2006
TOTAL MARKET BASKET $1,283.89 + 19.8% from $1,071.84 in 2006


Linens 'n Things

Opening Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $29.99 Linens 'n Things Cotton China
Queen bed-in-a-bag 99.99 Linens 'n Things Poly/Cotton China
Pair of standard shams 12.99 Springs Global Cotton/Poly Thailand
Dust ruffle 29.99 Springs Global Cotton/Poly China
Queen quilt 99.99 Sunham Cotton/Poly China
Queen blanket 49.99 Nate Burkus Cotton India
Throw 9.99 Linens 'n Things Rayon China
TOTAL RETAIL $282.94 + 8.9% from $259.92 in 2006
Bath Price Manufacturer Construction Country
Bath sheet $14.99 Linens 'n Things Cotton Brazil
Bath towel 4.99 Oxford Cotton Canada
Hand towel 3.99 Oxford Cotton Canada
Wash cloth 2.99 Oxford Cotton Canada
Shower curtain 12.99 Ex-Cell Poly Taiwan
Bath rug 9.99 Pegasus Cotton India
Soap dish 4.99 NA Ceramic China
Lotion pump 6.99 NA Ceramic China
Tissue box 8.99 NA Ceramic China
TOTAL RETAIL $70.91 - 10.1% from $78.9 in 2006
TOTAL MARKET BASKET $353.85 + 4.4% from $338.83 in 2006
Top Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $129.99 American Pacific Ents. Cotton China
Queen bed-in-a-bag 149.99 Linens 'n Things Cotton/Poly China
Pair of standard shams 49.99 American Pacific Ents. Cotton China
Dust ruffle 59.99 American Pacific Ents. Cotton China
Queen quilt 139.99 Nautica Cotton China
Queen blanket 49.99 Linens 'n Things Cotton India
Throw 79.99 Linens 'n Things Wool India
TOTAL RETAIL $659.93 - 10.8% from $739.92 in 2006
Bath Price Manufacturer Construction Country
Bath sheet $ 24.99 WestPoint Home Cotton US
Bath towel 17.99 Avanti Cotton Canada
Hand towel 13.99 Avanti Cotton Canada
Wash cloth 8.99 Avanti Cotton Canada
Shower curtain 39.99 Croscill Cotton/Poly China
Bath rug 24.99 Park B. Smith Cotton/Rayon India
Soap dish 15.99 India Ink Ceramic China
Lotion pump 17.99 India Ink Ceramic China
Tissue box 29.99 India Ink Ceramic China
TOTAL RETAIL $194.91 - 21.4% from $247.91 in 2006
TOTAL MARKET BASKET $854.84 - 13.5% from $987.83 in 2006


Macy's

* Two individually-packaged shams at $35.00 each
Opening Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $25.00 Sander Sales Ent. Poly-Cotton China
Queen bed-in-a-bag 160.00 Sunham Jacquard/Poly/Cotton China
Pair of standard shams* 70.00 Macy's Poly/Cotton Taiwan
Dust ruffle 85.00 Macy's Poly/Cotton Taiwan
Queen quilt 240.00 Sunham Cotton China
Queen blanket 194.00 Springs Global Cotton USA
Throw 240.00 Ralph Lauren Linen/Rayon/Silk/Cotton India
TOTAL RETAIL $1,014.00
Bath Price Manufacturer Construction Country
Bath sheet $28.00 Macy's Cotton India
Bath towel 10.00 Baltic Linen Co. Cotton Pakistan
Hand towel 7.00 Baltic Linen Co. Cotton Pakistan
Wash cloth 5.00 Baltic Linen Co. Cotton Pakistan
Shower curtain 19.99 Macy's Vinyl Taiwan
Bath rug 24.00 Macy's Nylon USA
Soap dish 6.99 Croscill Glass China
Lotion pump 6.99 Croscill Glass China
Tissue box 11.99 Croscill Glass China
TOTAL RETAIL $119.96 TOTAL MARKET BASKET = $1.133.96
Top Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $200.00 High Country Linens Cotton China
Queen bed-in-a-bag 300.00 Baltic Linen Co. Jacquard/Cotton China
Pair of standard shams 250.00 Yves Delorme Cotton France
Dust ruffle 140.00 Donna Karan Home Cotton India
Queen quilt 625.00 Yves Delorme Cotton France
Queen blanket 194.00 Springs Global Cotton USA
Throw 315.00 Donna Karan Home Linen/Silk India
TOTAL RETAIL $2,024.00
Bath Price Manufacturer Construction Country
Bath sheet $75.00 DWI Holdings Cotton Turkey
Bath towel 40.00 DWI Holdings Cotton Turkey
Hand towel 25.00 DWI Holdings Cotton Turkey
Wash cloth 12.50 DWI Holdings Cotton Turkey
Shower curtain 80.00 Croscill Polyester China
Bath rug 70.00 Macy's Egyptian Cotton Israel
Soap dish 19.99 Croscill Marble China
Lotion pump 24.99 Croscill Marble China
Tissue box 29.99 Croscill Marble China
TOTAL RETAIL $377.47 TOTAL MARKET BASKET = $2,401.47


Marshall's

*Two individually packaged shams at $9.99 each; $12.99 each.
Opening Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $39.99 Indigo Home Cotton China
Queen bed-in-a-bag 79.99 Revman International Cotton/Poly China
Pair of standard shams* 19.98 C&F Enterprises Cotton China
Dust ruffle NA NA NA NA
Queen quilt 39.99 C&F Enterprises Cotton China
Queen blanket 19.99 Berkshire Blanket Polyester China
Throw 14.99 Sun-Yin USA Acrylic China
TOTAL RETAIL $214.93 + 69.3% from $126.94 in 2006
Bath Price Manufacturer Construction Country
Bath sheet NA NA NA NA
Bath towel 5.99 American Pacific Ent. Cotton India
Hand towel 3.99 Rodeo Home Cotton/Polyester China
Wash cloth 2.99 Newton Buying Corp. Cotton Turkey
Shower curtain 3.99 American Pacific Ent. Polyester China
Bath rug 7.99 Maples Industries Nylon or Olefin USA
Soap dish 3.99 Bill Blass Glass China
Lotion pump 6.99 Maggi Carlos of Calif. Ceramic/Chrome China
Tissue box 9.99 CHF Industries Resin China
TOTAL RETAIL $45.92 - 6.1% from $48.92 in 2006
TOTAL MARKET BASKET $260.85 + 48.3% from $175.86 in 2006
Top Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $49.99 Westport Linens Cotton India
Queen bed-in-a-bag 79.99 Revman International Cotton/Polyester China
Pair of standard shams* 25.98 Pem America Cotton China
Dust ruffle NA NA NA NA
Queen quilt 39.99 C&F Enterprises Cotton China
Queen blanket 29.99 E&E Co. Polyester China
Throw 19.99 Fashion Industries Cotton China
TOTAL RETAIL $245.93 + 36.1% from $180.86 in 2006
Bath Price Manufacturer Construction Country
Bath sheet NA NA NA NA
Bath towel 9.99 Croscill Cotton NA
Hand towel 5.99 Earl & Wilson Cotton Brazil
Wash cloth 2.99 Newton Buying Corp. Cotton Turkey
Shower curtain 19.99 Croscill Polyester China
Bath rug 19.99 Hermit Home Cotton India
Soap dish 6.99 NA Metal India
Lotion pump 9.99 Bath Innovations Metal China
Tissue box 12.99 Veratex Ceramic/Leather China
TOTAL RETAIL $88.92 - 10.1% from $98.92 in 2006
TOTAL MARKET BASKET $334.85 + 19.7% from $279.78 in 2006


Target

*Two individually packaged shams at $34.99 each; $21.50 each.
Opening Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $19.99 Target Cotton Pakistan
Queen bed-in-a-bag 44.99 Target Cotton/Poly China
Pair of standard shams* 19.98 Target Cotton/Poly Bahrain
Dust ruffle 15.99 Target Cotton/Poly Bahrain
Queen quilt 39.99 Target Cotton/Poly China
Queen blanket 24.99 Target Polyester China
Throw NA NA NA NA
TOTAL RETAIL $165.93 - 26.5% from $225.92 in 2006
Bath Price Manufacturer Construction Country
Bath sheet 1.99 Target Cotton Vietnam
Bath towel 1.58 Target Cotton Vietnam
Hand towel .79 Target Cotton Vietnam
Wash cloth .33 Target Cotton Pakistan
Shower curtain 9.99 Target Vinyl China
Bath rug 7.99 Target Cotton USA
Soap dish 7.99 Target Metal India
Lotion pump 4.98 Target Ceramic China
Tissue box 14.99 Target Ceramic China
TOTAL RETAIL $50.63 - 1.8% from $51.69 in 2006
TOTAL MARKET BASKET $216.56 - 22.0% from $277.61 in 2006
Top Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $69.99 Target Cotton Pakistan
Queen bed-in-a-bag 129.99 Target Cotton/Poly China
Pair of standard shams* 43.98 Target Cotton Portugal
Dust ruffle 54.98 Target Cotton China
Queen quilt 79.99 Woolrich Cotton China
Queen blanket 39.99 Thomas O'Brien Cotton/Rayon China
Throw NA NA NA NA
TOTAL RETAIL $418.92 - 23.8% from $549.92 in 2006
Bath Price Manufacturer Construction Country
Bath sheet 9.99 Target Cotton India
Bath towel 11.99 Target Cotton Portugal
Hand towel 8.99 Target Cotton Portugal
Wash cloth 6.99 Target Cotton Portugal
Shower curtain 29.99 Target Cotton China
Bath rug 22.99 Target Cotton USA
Soap dish 12.99 Target Metal India
Lotion pump 14.99 Target Metal India
Tissue box 24.99 Target Glass China
TOTAL RETAIL $143.91 - 22.1% from $184.91 in 2006
TOTAL MARKET BASKET $562.83 - 23.4% from $734.83 in 2006


Wal-Mart

*Designated "Oversized Bath Towel."
Opening Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $19.76 Wal-Mart Cotton/Poly Brazil
Queen bed-in-a-bag 44.96 E&E Co. Cotton/Poly China
Pair of standard shams 9.96 Wal-Mart Cotton/Poly Pakistan
Dust ruffle 15.96 Wal-Mart Cotton/Poly USA
Queen quilt 34.69 Wal-Mart Cotton/Poly Pakistan
Queen blanket 14.84 Wal-Mart Polyester China
Throw 12.54 Wal-Mart Polyester China
TOTAL RETAIL $152.71 - 12.4% from $174.28 in 2006
Bath Price Manufacturer Construction Country
Bath sheet* $ 5.00 Wal-Mart Cotton Pakistan
Bath towel 2.88 Wal-Mart Cotton Pakistan
Hand towel 1.38 Wal-Mart Cotton Pakistan
Wash cloth .98 Wal-Mart Cotton Pakistan
Shower curtain 15.96 Wal-Mart Polyester China
Bath rug 6.88 Wal-Mart Nylon USA
Soap dish 1.88 Wal-Mart Ceramic China
Lotion pump 1.88 Wal-Mart Ceramic China
Tissue box 9.96 Wal-Mart Ceramic China
TOTAL RETAIL $46.80 + 0.0% from $46.64 in 2006
TOTAL MARKET BASKET $198.51 - 10.1% from $220.92 in 2006
Top Price Point
Bedding Price Manufacturer Construction Country
Queen sheet set $33.44 Wal-Mart Cotton/Poly China
Queen bed-in-a-bag 89.96 Wal-Mart Cotton/Poly Pakistan
Pair of standard shams 17.92 Springs Global Cotton/Poly China
Dust ruffle 15.96 Wal-Mart Cotton/Poly USA
Queen quilt 34.69 Wal-Mart Cotton/Poly Pakistan
Queen blanket 18.88 Owen Mfg. Cotton USA
Throw 12.54 Wal-Mart Polyester China
TOTAL RETAIL $223.39 - 25.9% from $302.24 in 2006
Bath Price Manufacturer Construction Country
Bath sheet $7.84 Wal-Mart Cotton USA
Bath towel 9.84 Springs Global Cotton Brazil
Hand towel 6.84 Springs Global Cotton Brazil
Wash cloth 5.84 Springs Global Cotton Brazil
Shower curtain 19.96 Springs Global Polyester China
Bath rug 12.96 Springs Global Nylon USA
Soap dish 8.83 Springs Global Ceramic China
Lotion pump 8.83 Springs Global Ceramic China
Tissue box 14.96 Springs Global Ceramic China
TOTAL RETAIL $95.90 + 12.1% from $85.56 in 2006
TOTAL MARKET BASKET $319.29 - 17.7% from $387.80 in 2006


Shifting Low
Year-to-year change, opening-price basket

Target - 22.0%
Kohl's - 13.1%
Wal-Mart - 10.1%
Bed Bath & Beyond - 8.4%
Kmart + 4.2%
Linens 'n Things + 4.4%
JCPenney + 10.8%
Marshalls + 48.3%


Shifting High
Year-to-year change, top-price basket

Kohl's + 19.8%
Marshalls + 19.7%
Bed Bath & Beyond + 12.0%
JCPenney - 1.1%
Kmart - 6.8%
Linens 'n Things - 13.5%
Wal-Mart - 17.7%
Target - 23.4%


High Fliers ...
Highest priced item in top-tier basket

Marshalls queen bed-in-a-bag $79.99
Wal-Mart queen bed-in-a-bag $89.96
Kmart queen bed-in-a-bag $114.99
Target queen bed-in-a-bag $129.99
Linens 'n Things queen bed-in-a-bag $149.99
Bed Bath & Beyond queen comforter set $249.99
JCPenney queen bed-in-a-bag $350.00
Kohl's queen comforter-in-a-bag $419.99
Macy's queen quilt $625.00


... and Low Riders
Least expensive item – the wash cloth

Target $0.33
Kohl's $0.83
Wal-Mart $0.98
Bed Bath & Beyond $0.99
Linens 'n Things $2.99
Marshalls $2.99
Kmart $3.99
JCPenney $4.99
Macy's $5.00


The High/Low
$ difference between the highest and the lowest priced items in the baskets

Marshalls $77.00
Wal-Mart $88.98
Kmart $111.00
Target $129.66
Linens 'n Things $147.00
Bed Bath & Beyond $249.00
JCPenney $345.01
Kohl's $419.16
Macy's $620.00


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