Women's group to host branding breakfast
September 29, 2004,
NEW YORK — Target's Nancy Webster and industry guru Dave Tracy will discuss branding and private-label development at a New York Market Week breakfast hosted by the Executive Women in Home Textiles on Sunday, Oct. 10.
"What seems almost trivial has become a strategic hard-core focus point as the industry becomes more globally competitive," said Gloria Lang of the EWHT Steering Committee. "Do designers work with retailers? Do retailers seek out, nurture and develop designers? Do designers seek out their own global partners?And, how does licensing adapt as we all vie for market share."
Tracy , of David Tracy Associates, has nurtured several powerhouse licenses, including Royal Velvet and Ralph Lauren Home . Webster, Target's vice president of product development, brings strong manufacturing/retailing knowledge and a long history of working with the design community to the mix. Also on the dais will be Aaron Stewart, design director at Sferra Brothers, luxury manufacturers of the Tommy Bahama and National Geographic license.
And, "We may have a few designer surprises," said Anne Bertsch, of Anne Bertsch Associates, co-chair of the event, along with Merle Johnson, Mohawk Home.
There is no charge for EWHT members. Admission for non-members and guests is $40. For information, contact infoEWHT@yahoo.com.