Hunter Douglas targets the next generation
Melissa Kvidahl -- Home Textiles Today, June 19, 2001
UPPER SADDLE RIVER, NJ — Hunter Douglas Window Fashions has introduced new hard window collections for Generation Y.
They include: Provenance, woven wooden shades; EverWood X-tra shutter blinds; WoodMates polymer blinds; Latitude, window treatments made from PVC material; and Sheerweave, vinyl-coated fiberglass and polyester roller shades.
"These 20-somethings are the up-and-coming generation of consumers and cannot be overlooked," said Sally Morse, director, Creative Services. "Generation Y looks for casual, affordable options to provide them with the light control and privacy they need without compromising on style."
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