Hunter Douglas targets the next generation

UPPER SADDLE RIVER, NJ — Hunter Douglas Window Fashions has introduced new hard window collections for Generation Y.

They include: Provenance, woven wooden shades; EverWood X-tra shutter blinds; WoodMates polymer blinds; Latitude, window treatments made from PVC material; and Sheerweave, vinyl-coated fiberglass and polyester roller shades.

"These 20-somethings are the up-and-coming generation of consumers and cannot be overlooked," said Sally Morse, director, Creative Services. "Generation Y looks for casual, affordable options to provide them with the light control and privacy they need without compromising on style."

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!