JMA debuts Cookaware to U.S. retailers
February 16, 2007,
At the New York Market – Retailers considering a coordinated, gourmet-level kitchen textile accessories program responded warmly to the new Cookaware program presented this market by JMA America.
Cookaware offers a mix-and-match line of color-coordinated items in 100% cotton, with options in the tea towels including terry and 50% flax models with a range of texture finishes. The collection broadcasts youth, ease, practicality, and personality – attributes that are accentuated not only in product design with stripes, plaids, borders, and Burberry-inspired looks but also in packaging and in freestanding display options.
Each color group embodies eight different bodies from aprons to potholders. Retail prices are under discussion; Manneck said JMA will select a preferred retailer for some type of exclusive in its initial U.S. introduction of Cookaware.
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