Iconix China partners for Badgley Mischka
March 1, 2010,
New York – Iconix China Ltd. has entered into a partnership with vertically integrated Shanghai-based fashion company Eve NY to produce and distribute its Badgley Mischka brand in China.
Neil Cole, chairman and ceo, Iconix, noted that Iconix China (a joint venture with Novel Fashion Brands Ltd.) has since 2008 “signed four major partnerships covering London Fog, Rocawear, Rampage and Badgley Mischka that collectively plan to roll out close to 700 stores in the next three years.”
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