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Dan River Unveils Bedding Program

Ensconced in its new showroom at 7 W. 34th Street, Dan River unveiled a new printed bed-in-a-bag program targeting the first-time apartment buyer.

Nest sets include a 200-count sheet — although retailers can customize with higher-thread constructions — and poly-cotton comforter. Dan River is showing a variety of print designs, including contemporary, textural looks, stripes, patchwork florals, monochromatic plaids, colors blocks and geometrics.

Depending upon the amount of customization, the sets should retail in the ranges of $49-$59 all sizes.