Comp Sales in Late March Uptick
April 6, 2009,
Comparable-store sales were down 0.6% in the fourth week of March, a swing up from the 1.3% drop in the previous week, the Johnson Redbook reported.
"Mild weather added to various spring breaks helped entice consumers to go outdoors and shop for spring necessities such as lawn and garden equipment and consumer basics," said Redbook analyst Catlin Levis. "Sales are expected to strengthen as shopping activity increases in the coming two weeks leading up to the Easter holiday."
Levis noted, "Retailers prefer a late Easter holiday since temperatures are more likely to be higher, making for a smooth transition into the core of the spring season. This year's Easter falls three weeks later than last year.
"Meanwhile, many businesses were disrupted by the worst floods in recorded history in the Red River valley region, North Dakota and parts of Minnesota. Sales of flood related products were brisk such as sandbags, rubber gloves, rubber boots and heavy duty bags."
Johnson Redbook Index
Fourth week of March, year-over-year % change
|*Including chain stores and traditional department stores
Source: Johnson Redbook Index
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