Nautica Home ups licensing commitment
November 11, 2002-- Home Textiles Today,
New York — In an effort to increase its presence in the home textiles marketplace, Nautica Home has expanded the scope of some of its existing licensing agreements while at the same time adding entirely new ones.
All of the new items were introduced during last month's home textiles market and could be seen in Nautica Home's showroom at 295 Fifth Ave.
"Now is a very exciting time for Nautica Home at retail," said Christopher Heyn, president of Nautica Apparel Inc. "During the recent home textiles market, we introduced several new product extensions that met with very positive responses from the buyers."
Leading off the expansion is Nautica's license with the Louisville, KY-based Louisville Bedding. Previously, only basic mattress pads and pillows were available, but the license has been greatly expanded to now include a full range of visco-elastic foam pillows and mattress pads, solid-color and reversible down comforters. Several classes of comforter are now being offered: the J-Class reversible in solids and prints; the Bridge reversible in colorblocks and yarn dyes; the J-Class functional; and the Bridge functional and the Stateroom functional.
J-Class represents Nautica's opening price points, while Bridge is the designer label's mid-tier offering. Stateroom is the highest level.
The Fort Mill, SC-based Springs Industries has also joined the Nautica team with an offering of solid sheets and bath rugs.
The sheets are offered in two different constructions, a 280-count, 100 percent Egyptian cotton, under the J-Class classification, and a dobby 350-count, 100 percent Supima cotton. The J-Class sheets are offered in a wide palette of 20 colors, while the dobby is available in eight colors.
The bath rug line is available in eight variations and, with the exception of one, all are reversible. The opening-price-point offering, the solid, is 100 percent nylon in eight colors and three sizes.
Also among the ranks of those companies expanding the scope of their license are soft tabletop manufacturer Elrene, based here, and the San Francisco-based American Pacific Home. Leading off from Elrene is a line of outdoor table linens, in five styles and made from 100 percent cotton, retail priced at $34 for a 60" x 84" and $54 for a 90-inch round.
American Pacific, which also manufactures the Nautica Home line of bedding, is expanding its soft window offerings to include a line of coordinated window to Nautica's free-standing duvet cover collection. Fifteen designs are offered in fabrications including cotton twill, line, wool and silk in rod pocket and tab top configurations.
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