Charles Craft creates Pima line
March 10, 2003,
Laurinburg, NC — Looking to upscale its offerings, Charles Craft recently partnered with Pima cotton, representing the first licensing partnership for the domestic kitchen towel manufacturer.
The initial launch is scheduled for the upcoming New York Home Textiles Market. The line will target specialty retailers, with suggested retail prices set at $3.99 to $4.99 per kitchen towel.
"This is the most exciting product introduction Charles Craft has made in the past 10 years," said Clifton Buie, president. "The Pima cotton has inherent qualities in terms of softness and luster that are readily apparent to even a casual observer."
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