Babies “R” Us to carry Amy Coe bedding and infant gear
August 11, 2008,
Wayne, N.J. – Babies “R” Us has signed an exclusive partnership with designer Amy Coe to carry a collection of modern infant furniture, bedding, room décor, gifts and other infant accessories. The line will debut this month in more than 230 stores.
"Amy Coe brings an entirely fresh perspective to our baby fashion business with distinctive patterns and colors that provide a clear point of differentiation for us," said Deb Derby, president, Babies"R"Us. She described the collection as trend-right but priced affordably for value-conscious shoppers.
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