follow us Cyber Monday to be even more promotional than last year

Washington – Some 87.1% of retailers on planning online promotions for Cyber Monday, up from 83.7% last year and 72.2% in 2007.

Considered the kick-off day for online holiday shopping, Cyber Monday has also migrated to social networking sites, according to, a division of the National Retail Federation. More than 700 retailers will offer special deals at, through Facebook ( and Twitter (

In addition, retailers will text deal alerts ( and award more than $250 in retail gift cards each day through Christmas.

In terms of deals being generated at retailers’ websites, the most popular promotions are expected to be specific deals (42.9%), one-day sales (32.9%), and free shipping on all purchases (15.7%). Half of retailers (50.0%) will distribute promotions and deals to shoppers through a special Cyber Monday email, according to a survey by BigResearch.

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