follow us

Internet 3rd Biggest Channel for Women Shoppers

The Internet is now the third most-shopped channel for women, lagging only supermarkets and mass merchants, according to a recent report by retail marketing consultancy WSL Strategic Retail.

Nearly a quarter (24%) of women shopping the Internet turn to the channel weekly for their purchases, up from just 10% two years ago. And leading brick-and-mortar retailers' sites are not their favored venues.

Amazon leads, capturing 57%, followed by 37% for eBay. Only 7% of women shopping the Internet visit walmart.com and only 6% turn to jcpenney.com. Target, Kohl's, Sam's Club and Costco attract fewer than 5% of online women shoppers, according to WSL's new How America Shops MegaTrends Study.

And 25% of women who shop online use the channel to buy home décor, the study found.

Income is not the factor it once was. For women with household incomes under $40K, the internet is the No. 4 channel, after dollar stores. For all others, it is No. 3.

“The number shopping the Internet doubles when asked where they shopped in the last 90 days to 47%, up 13 points since 2008,” according to WSL.

Featured Video

  • Online Moves From Afterthought To Main Thought For Textiles Suppliers

    Camera Icon More Videos

Other Home Furnishings Sites

Casual Living
Gifts and Decorative Accessories
Home Accents Today
Kids Today
Furniture Today