Internet 3rd Biggest Channel for Women Shoppers
March 1, 2010,
The Internet is now the third most-shopped channel for women, lagging only supermarkets and mass merchants, according to a recent report by retail marketing consultancy WSL Strategic Retail.
Amazon leads, capturing 57%, followed by 37% for eBay. Only 7% of women shopping the Internet visit walmart.com and only 6% turn to jcpenney.com. Target, Kohl's, Sam's Club and Costco attract fewer than 5% of online women shoppers, according to WSL's new How America Shops MegaTrends Study.
And 25% of women who shop online use the channel to buy home décor, the study found.
Income is not the factor it once was. For women with household incomes under $40K, the internet is the No. 4 channel, after dollar stores. For all others, it is No. 3.
“The number shopping the Internet doubles when asked where they shopped in the last 90 days to 47%, up 13 points since 2008,” according to WSL.