New Fingerhut catalog launched for holidays
November 5, 2002,
Minneapolis — Less than a year after Federated Department Stores announced that it would dispose of the Fingerhut division, and only a few months after wholesaler Tom Petters and former ceo Ted Deikel purchased the assets, the new 216-page Fingerhut catalog for fall/winter is set to mail on Nov. 9. The website is set to go online within 30 days.
The company is cautiously optimistic, given the current business climate, and the fact that the last Fingerhut catalog mail a year ago. The company will ramp up business over the next few months, based on the initial response.
The initial catalog focuses on general merchandise and will include home textiles, though Pernula declined to compare previous catalogs to this one, since this catalog is a brand new venture. "We're starting fresh and moving forward," she said.
And though the company is new, the name will remain the same. "There's a lot of equity in the name [Fingerhut]," she added.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...