Welspun to Make Sheets Using Louisville Bedding Construction
October 5, 2009,
Welspun and Louisville Bedding have signed a licensing agreement under which Welspun will produce bed sheets using Lousville's patented Flexi-Fit construction.
Louisville will continue to manufacture Flexi-Fit sheets under its Beautyrest license, but "the partnership with Welspun provides us an opportunity to expand our technology to the many new sheeting programs" Welspun is developing, he said.
Welspun will use Flexi-Fit as part of its new technologies initiatives, according to the company's Bob Hamilton, director of marketing.
"Flexi-Fit is a powerful addition to a series of propriety sheeting products that will be presented under several of Welspun's brands including, Christy, Nautica and Smart Ideas for bed and bath," Hamilton said.
Related Content By Author
The Countdown to the ICON Honors Continues featuring Christophe Pourny