White House to grow luxury lines in U.S.

LONDON -The White House will expand its luxury bed and bath line this market, some additions being shown in the United States for the first time.

Maestro is a brand new collection for bed and bath that features a diamond textured pattern. The towels, with the diamond pattern on a dobby border, are a weighty 750 grams per square meter. Available in the classic colors of white, vanilla and putty, they come in five generous sizes: a 12-inch square face cloth, a 16" x 32" guest/hand towel, a 26" x 53" bath towel (retailing for approximately $60), a 36" x 63" bath sheet, a 63" x 75" extra-large bath sheet ($200 retail) and a 24" x 40" velour bath mat.

The coordinating Maestro bedding uses the diamond shape on high-thread-count bed linens. A queen sheet will retail for approximately $350, a queen duvet for $495 and a standard sham for $70.

In The White House bedding collection, the Three Row Hemstitch Linen bedding line will be shown in the U.S. for the first time, having debuted at the Maison d'Objet show. On a ground of pristine white, the linens are finished with three rows of traditional hemstitching, offered in three colors: white, hyacinth blue or charcoal gray. A queen sheet will retail for about $495.

The Morse and Manhattan bed collections also debuted in Paris and will be seen here. Morse uses simple embroidered dashes and dots for a minimalist look, and is available in cotton percale pillowcases, sheets and duvet covers, as well as wool mix boucle bedspreads and Euro squares. A queen sheet will retail for $295.

Manhattan is reminiscent of English shirting fabric, in either classic blue chambray partnered with marine or steel with charcoal. A modern look, the line is available in duvet covers, sheets and pillowcases. A queen sheet will retail for $240.

The Three Row Hemstitch Linen, Morse and Manhattan bed linens all coordinate with one another.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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