White House to grow luxury lines in U.S.

LONDON -The White House will expand its luxury bed and bath line this market, some additions being shown in the United States for the first time.

Maestro is a brand new collection for bed and bath that features a diamond textured pattern. The towels, with the diamond pattern on a dobby border, are a weighty 750 grams per square meter. Available in the classic colors of white, vanilla and putty, they come in five generous sizes: a 12-inch square face cloth, a 16" x 32" guest/hand towel, a 26" x 53" bath towel (retailing for approximately $60), a 36" x 63" bath sheet, a 63" x 75" extra-large bath sheet ($200 retail) and a 24" x 40" velour bath mat.

The coordinating Maestro bedding uses the diamond shape on high-thread-count bed linens. A queen sheet will retail for approximately $350, a queen duvet for $495 and a standard sham for $70.

In The White House bedding collection, the Three Row Hemstitch Linen bedding line will be shown in the U.S. for the first time, having debuted at the Maison d'Objet show. On a ground of pristine white, the linens are finished with three rows of traditional hemstitching, offered in three colors: white, hyacinth blue or charcoal gray. A queen sheet will retail for about $495.

The Morse and Manhattan bed collections also debuted in Paris and will be seen here. Morse uses simple embroidered dashes and dots for a minimalist look, and is available in cotton percale pillowcases, sheets and duvet covers, as well as wool mix boucle bedspreads and Euro squares. A queen sheet will retail for $295.

Manhattan is reminiscent of English shirting fabric, in either classic blue chambray partnered with marine or steel with charcoal. A modern look, the line is available in duvet covers, sheets and pillowcases. A queen sheet will retail for $240.

The Three Row Hemstitch Linen, Morse and Manhattan bed linens all coordinate with one another.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Why you should go to Shanghai for Intertextile Home Textiles

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!