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Hollander and National Sleep Foundation launch collection at Bloomie's

Retail Editor 2 -- Home Textiles Today, October 25, 2013

Hollander Live ComfortablyNew York - Utility bedding manufacturer Hollander Sleep Products and sleep authority the National Sleep Foundation have launched a premium collection of bed pillows and mattress toppers created specifically for Bloomingdale's under the Live Comfortably brand.

The products are marketed as the Official Products of the National Sleep Federation and is the only brand with that designation.

"The National Sleep Foundation issued an open request for proposals for pillows and mattress pads in 2012 and Hollander Sleep Products emerged as the right group to work with us," said David Cloud, ceo of the National Sleep Foundation, a charitable, educational and scientific not-for-profit organization dedicated to improving sleep health and safety.

Beth Mack, president of sales and merchandising at Hollander, praised the foundation's "great insight into sleep facts that can be shared directly with consumers to help them achieve a better night's sleep."

Jannice Cameron-Chapital, Hollander's senior vice president of marketing, said the company is plans to expand the Live Comfortably line in the future. "As we add additional categories to the brand, it will make a bigger statement as a collection at Bloomingdale's," she added.

The debut Live Comfortably collection for Bloomingdale's includes Memorelle bed pillows in standard/queen and king sizes; Memorelle mattress toppers in full, queen and king sizes; and a Memorelle Euro pillow. Regular retail prices range from $70 to $85 for the bed pillows; from $360 to $430 for the mattress toppers; and $90 for the Euro pillow. All of the products are covered in a 400-thread-count cotton fabric. Memorelle is a high-performance, micro-denier fiber fill developed by Invista and exclusive to Hollander.

The Live Comfortably line is positioned in the moderate tier of Bloomingdale's basic bedding assortment. The products are packaged with an advice card from the National Sleep Foundation about how to get a better night's sleep and directs consumers to for additional sleep health information.


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