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Technogel unveils Vive

Retail Editor 3 -- Home Textiles Today, October 21, 2013

Pittsburgh, Pa. - Gel producer Technogel Sleeping debuted the Vive collection earlier this month at the invitation-only "Luxury Review" showcase in New York City.
Vive features a mattress with an enveloping layer of pure gel weighing in at nearly 100 pounds in king size, along with three new pillow choices. The gel is designed to conform to every inch of the body "like a second skin," according to the company. The mattress retails for $8,500 queen.
Vive's pillows - Classic, Deluxe and Anatomic -boast nearly double the gel in the company's legacy line as well as an international patent pending design to provide superior ergonomic support and thermal regulation. The pillows retail for $349.
"With this product we're demonstrating our message that comfort is the new luxury," said Technogel US vice president of sales and marketing Alvise Bertoncello. "We designed this line because we saw an unmet need for discerning consumers who understand that quality sleep is an essential investment in their health and well-being. We are excited to support our retail partners with additional Technogel Sleeping products that grow the value they can deliver to consumers with our new, top-of-the-line collection."

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